The trend report that crashed our site last year is out.
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For free. Again… OK COOL’s 2026 Trend Report.
The latest in culture, community and content, for free. BOOOOOM. Check your inbox.
Let Them Eat Lore is a celebration of how commentary is shaping content, social media and community in real time.
  • Lore of the people: survey data from 2,700 of you
  • The comments section: a.k.a the cultural epicenter
  • Trends: and the brands doing it right
  • AI: who? jk.
  • Creators = our favorite creatives
  • You can do it too: tangible takeaways for your brand
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    FENTY X PUMA
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    FENTY X PUMA
    BERGHAUS
    AWAY
    URBAN OUTFITTERS
    META QUEST 3
    THE NORTH FACE
    SKY MOBILE
    NIKE ‘YOU GOT THIS’
    TIKTOK SHOP
    BENEFIT COSMETICS
    MICHAEL KORS
    SPOTIFY
    PUMA CREEPER PHATTY
    PUMA PALERMO
    UNIQLO
    MONCLER
    COS
    SQUARESPACE
    Under NDA. Ask us in person.
    MR PORTER
    COINBASE
    GUCCI BEAUTY
    TAG HEUER
    NIKE x JD AIRMAX WORLD
    URBAN OUTFITTERS
    NIKE x JD: AIR MAX
    ZALANDO
    TACO BELL
    SCAPE STUDENTS
    ROSEWOOD HOTELS
    NIKE x JD: MOVE TO ZERO
    SALCOMBE GIN
    MY MOCHI
    MIRACLE SELTZER
    INFARM
    GIRL EFFECT
    DON PAPA
    SNOG
    FENTY X PUMA
    BERGHAUS
    AWAY
    URBAN OUTFITTERS
    META QUEST 3
    THE NORTH FACE
    SKY MOBILE
    NIKE ‘YOU GOT THIS’
    TIKTOK SHOP
    BENEFIT COSMETICS
    MICHAEL KORS
    SPOTIFY
    PUMA CREEPER PHATTY
    PUMA PALERMO
    UNIQLO
    MONCLER
    COS
    SQUARESPACE
    Under NDA. Ask us in person.
    MR PORTER
    COINBASE
    GUCCI BEAUTY
    TAG HEUER
    NIKE x JD AIRMAX WORLD
    URBAN OUTFITTERS
    NIKE x JD: AIR MAX
    ZALANDO
    TACO BELL
    SCAPE STUDENTS
    ROSEWOOD HOTELS
    NIKE x JD: MOVE TO ZERO
    SALCOMBE GIN
    MY MOCHI
    MIRACLE SELTZER
    INFARM
    GIRL EFFECT
    DON PAPA
    SNOG