FENTY X PUMA AVANTI LS
For the launch of the FENTY x PUMA Avanti LS, we turned a sneaker drop into a cultural moment. We took 30 of the most influential digital creators to Barbados, Rihanna’s home turf, for an unforgettable experience filled with sun, surf, and unfiltered energy. No forced content, no overbranded gimmicks. Just the right people, in the right place, having the time of their lives. The result? 102.9 million impressions, 647 organic content pieces, and an estimated $13.8 million in media value. The internet lit up with love for the guest list, diversity, and authenticity, with headlines from Complex, Essence, and The Hollywood Reporter. And yes, Rihanna was there—looking iconic, smelling incredible, and making the moment legendary.
